Student Affairs is seeking a Marketing Strategist to lead the strategic planning, development and implementation of marketing and communications initiatives for two departments. This position will raise awareness of Student Affairs programming, facilities, services, and resources while ensuring materials and communications align with Penn State and Student Affairs brand guidelines. Primary responsibilities include design and development of print and digital marketing materials and content creation for press releases, website pages, and social media. The successful candidate will be responsible for implementing a marketing strategy, analyzing the results of marketing and communications efforts and using them to improve future strategy.
Only applicants who apply through the Penn State Jobs website will be considered. Please apply using this link, https://psu.jobs/job/82759
Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience. Experience overseeing student workers preferred. The Marketing Strategy Specialist should have graphic design experience, strong writing/editing skills and know how to write press releases, marketing copy, web copy, and social media content. Additional qualifications include excellent communication skills and the ability to manage multiple complex projects and deadlines. This position requires proficiency with Adobe Creative Cloud and experience with web content management systems, ideally Drupal. The successful candidate will demonstrate a high level of creativity and the ability to develop marketing messages and materials relevant to a student population. Applicants should provide evidence, either woven through their application materials, or as a separate diversity statement, of a commitment to fostering diversity, equity, inclusive excellence, and belonging in their department/workplace. Candidates should be prepared to provide writing samples, design examples, and professional references.
Additional Salary Information: This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.
Internal Number: 82759
About The Pennsylvania State University
Campus Recreation is a department within Student Affairs that provides recreation, activity and adventure programs to the campus community through the operation and administration of the newly expanded and renovated 300,000 square foot Intramural Building, the McCoy Natatorium, the 700-acre Stone Valley Outdoor Recreation Area, a Tennis Center, the White Building Recreation Center, and Hepper Fitness Center.