This position supports the mission of the Division of Student Affairs by providing marketing and communication services that ensure future students, current students, faculty/staff, and the WSU community are aware of opportunities that augment the academic experience. This position coordinates the day-to-day marketing and communication operations, develops and implements annual marketing plans and builds collaborative working relationships with departments within the Division of Student Affairs. Departments the markering and communications team serve and active initiatives include examples such as University Recreation, Dining Services, Student Union Building, Health Services and wellbeing, multicultural student services, center for civic engagement, student invovelement and leadership programs, campus culture and climate, mental health, food and insecurity. This position has responsibility for .5 FTE staff who are involved in marketing and promotional activities. Salary is $4043.03/month. For position requirements and to apply, visit https://www.wsujobs.com/postings/40772. Closing date is 10/21/2018. WSU is an EO/AA Educator and Employer.
Primary Responsibilities include:
Develop strategic annual or semester marketing and communications plans for individual departments (e.g. Center for Civic Engagement, Women’s Resource Center, Student Involvement, Dining Services, Housing, Services, Compton Union, University Recreation, Greek Life, Multicultural Student Services, Cougar Health Services) to assist the Division of Student Affairs, and departments within the Division, in reaching their goals.
Coordinates and implements day-to-day marketing and communication efforts.
Develops and executes print and paperless advertising to target market, utilize and coordinate digital media including web, video, social media, email communication.
Create organic written content to be used across various platforms.
Develops communication strategies including personal selling and presentations, direct mail, public relations, special promotions, outreach and event planning.
Oversee design of websites that meet accessibility standards, upkeep websites using content management system. Collaborate with web coordinators on web design, usability, and analytics.
Continuously update and protect brand guidelines for WSU, Student Affairs and departments.
Responsible for monitoring metrics and using this data in decision-making.
Collaborate in a team environment with in-house graphic designers, videographers, website coordinators, communication strategists, and marketing coordinator colleagues.
Personnel management & mentorship
Fiscal Management for advertising, promotions staff wages, and reconciliations.
A Bachelor’s degree in marketing, public relations, communications or related field and three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
Master’s degree in Business, Communications, Marketing, or related field.
Demonstrated experience in personnel training and supervision.
Demonstrated experience planning and implementing marketing, communications, and promotional strategies using a variety of channels and mediums including web, social media, print advertising, promotions, outreach, and public relations.
Demonstrated experience writing professional communications pieces including newsletters, press releases, articles, and blogs.
Proven ability to generate innovative ideas and implement them into creative marketing strategies.
Candidate must demonstrate a strong attention to detail and ability to produce accurate, error free work.
Additional Salary Information: Competitive benefits available, more details at www.hrs.wsu.edu/benefits
About Washington State University
Founded as the people’s university in 1890, Washington State University fulfills that commitment by transforming lives through education, research, and community outreach. In 2015, the University celebrated 125 years of delivering life-changing knowledge and discoveries to citizens across the state, region, nation, and around the world. The state’s only land-grant institution and one of two public research universities, WSU provides a world-class education to nearly 30,000 students through its multi-campus, statewide locations and online. The University strives to ensure that higher education is accessible at an affordable cost—a decades-long WSU commitment to the state’s citizens. The University offers more than 200 undergraduate fields of study and 127 graduate and professional degree programs. Many academic programs win recognition nationally for excellence. WSU is one of just 108 public and private universities in the United States—out of more than 4,500—singled out for its “very high research activity” by the Carnegie Foundation for the Advancement of Teaching. The University’s research agenda is focused on addressing challenges in health, sustainability, ...smart systems, national security, and opportunity and equity. WSU is a major driver of Washington’s economy, partnering with many of the state’s leading industries, including agribusiness, aerospace, health care, software, and construction. The University is responsible for nearly 20,600 jobs statewide and generates an overall economic impact of more than $3.3 billion annually. The institution’s operating budget expenditures total nearly $2 billion annually.
Pullman is a dynamic center of higher education, research, and culture located in a region called the Palouse. The region is home to two land grant universities, Washington State University and the University of Idaho located just eight miles to the east in Moscow, Idaho. Washington’s second-largest city, Spokane, is located 75 miles north of Pullman. Demographics Daily designated Pullman a “dreamtown,” reflecting the city’s exceptionally high quality of life. Bloomberg Businessweek named Pullman the “Best Places to Raise Your Kids” in Washington. The city also boasts one of the highest percentages of graduate degrees among U.S. micropolitan areas, and its public school system has been ranked among the top 100 in the country. Excellent outdoor recreation opportunities—including golfing, skiing, hiking, and boating—are just a short drive away.
To learn more about the Pullman community, visit pullmanchamber.com
Competitive benefits available, more details at hrs.wsu.edu/benefits