The Assistant Director of Marketing is responsible for all marketing aspects of University Recreation. In addition to maintaining departmental responsibilities, this position will develop, implement, and assess a comprehensive and integrated communications and marketing strategy. Responsible for raising awareness and interest in the multifaceted programs, services and facilities to the campus community. This position collaborates with campus partners to promote health, wellbeing, and engagement by all members of the campus community. Serve as the liaison for University Wide events such as Homecoming, Weeks of Welcome and Stressbusters.
Develops, implements, and assesses a comprehensive and integrated marketing plan for the University Recreation Department programs, services, and facilities which aligns with divisional and departmental goals. Contribute to department success in meeting key metrics of participation, satisfaction, sales and revenue.
Develops and updates an annual marketing calendar. Creates and adheres to action plans and timelines for all marketing campaigns to include evaluation and assessment of campaign effectiveness and penetration.
Ensures web pages are continuously updated, timely, accurate and attractive.
Oversees, grows and improves presence and maximize effectiveness of social media platforms including tracking reach. Coordinates responses to social medial posts as needed.
Other duties as assigned.
Some nights and weekends.
Bachelor's degree in related field and three plus years relevant professional experience. Preferred Master's degree with 3 - 5 years experience in higher education setting. Proficient with Adobe creative suite. Must be able to interact with a wide variety of users and professional staff members.
Only applications submitted on the UT-Dallas website will be considered: https://jobs.utdallas.edu/
Internal Number: S02079P
About UT Dallas
The University of Texas at Dallas is an innovative institution in the heart of North Texas on the path to achieving Tier One national research university status. UT Dallas has grown since its founding in 1969 to include 130 degree programs, with cutting-edge curricula serving a variety of undergraduate and graduate student interests. The University continues its original commitment to providing some of the state's most-lauded science and engineering programs and has also gained prominence for a breadth of educational paths, from criminology to arts and technology. With an eye on building a future as bright as its beginnings, UT Dallas will continue its push to attain Tier One research university status and produce graduates who are well-equipped to succeed professionally.
Interested applicants must complete the UT Dallas electronic application and submit a letter of interest, resume and contact information for a least 3 references at https://jobs.utdallas.edu/hr . The University of Texas at Dallas is an equal opportunity and affirmative action institution that does not discriminate on the basis of age, color, disability, gender, national origin, political affiliation, race, religion, sexual orientation, or veteran status.