The Assistant Director of Marketing and Communications provides leadership, vision, and supervision of department communications and marketing efforts by setting area goals, priorities, and strategies, creating and managing the Marketing and Communications budget, and responding to the changing communications and marketing needs of Campus Recreation programs and services. The Assistant Director is committed to promoting the Campus Recreation values of community, integrity, and development by implementing numerous inclusive communication and marketing strategies to support the diverse University community.
The Assistant Director is responsible for daily administration, supervision, and management of the overall Marketing and Communications area, with direct responsibility for management of development/fundraising, public relations, and outreach. This position establishes and executes the department’s development and fundraising efforts, and works to initiate and steward relationships with Campus Recreation partners and potential donors. The position serves as a representative for the department for all media and public relation efforts, and facilitates communication and outreach to the division, university, and local community. The Assistant Director also oversees the department marketing functions that are led by the Marketing Coordinator, as well as provides creative support to the professionals who manage large-scale department events.
The Assistant Director is responsible for recruitment, selection, and direct supervision of the full-time Administrative Professional Marketing Coordinator and serves as the primary backup for that position. The Assistant Director also recruits, selects, trains, and directly supervises 2 student Outreach Assistants who represent the department at on-campus fairs, orientations, health/fitness/wellness events, and building tours.
The Assistant Director works collaboratively with other areas of the Department, the Division of Student Affairs, the University, and external constituents to facilitate events, projects, and to enhance the Campus Recreation department.
Some weekend hours’ dependent on programmatic offerings, University calendar, area requirements, or department/university events are required.
Bachelor’s degree in communications, public relations, marketing, advertising, design, or related field
Five years full-time professional work experience in communications, public relations, marketing, advertising, design, or related field
Experience managing and tracking marketing or communication projects
Demonstrated working knowledge of industry software including Adobe Creative Suite (InDesign, Illustrator, After Effects, Premiere, Lightroom)
Two years’ experience directly supervising and managing staff
Budget management experience
Experience with copy writing and editing
Master’s degree in communications, public relations, marketing, advertising, design, or related graduate degree
Direct personnel management experience of full-time career staff: hiring, training, scheduling, and evaluating
Budget development experience
Experience and knowledge of inclusive communications best practices serving diverse populations
Experience with graphic design
Experience producing digital media (social media management, digital sign deployment, video production)
Experience with website content management (WordPress or other CMS, HTML, CSS)
Experience using analytics to evaluate marketing, public relations, and social media efforts
Experience working in development, sponsorship, or fundraising
Experience working at an institution of higher education
Experience in oral and written communication such as teaching; developing/delivering presentation content/materials; copy-writing and editing, writing reports, proposals, professional correspondence, manuals, etc.
About Colorado State University
Colorado State is located in Fort Collins, a city of 165,000 – 65 miles north of Denver. The City offers a unique blend of metropolitan advantages and small town friendliness. Located at the western edge of the Great Plains and at the eastern base of the Rocky Mountains, Fort Collins, with its ideal climate, provides easy access to numerous activities.
Colorado State University has approximately 33,000 students. Campus Recreation department employs 33 full-time staff (includes support, maintenance, custodial) and over 300 student employees.
Full-time positions include medical and retirement benefits.
Colorado State University is an EO/EA/AA employer and conducts background checks on all final candidates. References will not be contacted without prior notification of candidates.