Reporting to the Executive Director of Campus Life the Assistant Director for Marketing and Communications is responsible for providing leadership, judgement, decision making and direction for Marketing and Communication for Campus Life and Division of Student Life.
1. Provides direction to others in the development and management of marketing and communication efforts for Campus Life (ASuop, Pacific Recreation, Student Activities Center and Fraternity and Sorority Life) and Division of Student Life.
2. Responsible for direct supervision, hiring, training and evaluation of 20 student employee graphic designers, photographers, video production staff and marketing team members for Campus Life and Division of Student Life.
3. Coordinates, schedules and leads bi-weekly Division of Student Life Marketing meeting including creating agendas, taking notes, and sharing information on Division Share Point website. Secures representation from all units of the division and collects, distributes and disseminates marketing information across campus.
4. Creates, manages, and distributes a comprehensive calendar of all Student Life programs, services and special events.
5. Provide support and guidance to Residential Life and Housing for the marketing, communication and branding plans provided to prospective and current residents.
6. Administers the Marketing and Communications work order system. Utilizes system to assign, supervise and track all project workflow including tracking of all resources spent on each project including staff time.
7. Serves as the point of contact for all marketing requests and submissions. Ensures that all requests are entered into the work order system, all requesters are provided regular communication about status of requests and project including estimated timelines for completion and scope of work.
8. Develops historical files on design projects, implements scheduled data archiving, and interfaces with staff who submit design and production requests.
9. Develops, assesses, seeks feedback and provides leadership in execution of a comprehensive marketing and communication plan, strategies and initiatives for the Campus Life, Residential Life and Housing and Division of Student Life’s marketing, branding, and communicating to students through email, flyers, posters, social media and other platforms as identified.
10. Manages messages on digital displays and platforms throughout Student Life department offices and facilities throughout the division.
11. Reviews, maintains and provides timely updates to web content for the Division of Student Life websites.
12. Reviews all of the unit’s work for accuracy, spelling, punctuation, grammar, consistency, format, and spacing.
13. Establish and maintain professional relationships with both on and off-campus vendors, as well as other University departments and operations.
14. Researches project assignments, develops ideas and design comprehensives, and produces final products or campaigns consistent with the initial research or supplied event information. Establishes project parameters, materials, production schedules, and project costs.
15. Maintains the integrity of the Campus Life, Residential Life and Housing and Division of Student Life branding and is responsible for the establishment of graphic design style guides for the Division of Student Life. Ensures that all visual aspects of collateral involving the brand are consistent with established quality and identity standards, including those governing the use of the University’s logotype.
16. Works in direct collaboration with Division leadership, students, faculty, staff, departments, parents, families, administration, and Marketing and Communications Office to deliver messages to students across all three campuses.
17. Develops and assesses all social media content and engagement strategies highlighting Student Life department programs and services.
18. Responsible for creating and enforcing Division identity standards and social media use agreements.
19. Regularly conducts market research on technology, marketing, communication and brand strategies to stays current on social media trends, technology needs and ensure marketing efforts are meeting industry standards.
20. Participates in Division of Student Life Events and Committees as requested.
21. Performs other duties as assigned by the Executive Director of Campus Life and University Center Services and when designated can act in the absence of the Executive Director.
This position serves as Campus Security Authority (CSA) as outlined by the Clery Act. CSAs have federally mandated responsibilities to report crimes that are reported them.
• Bachelor’s degree in Business, Public Administration, Marketing, Communications, Graphic Design or related field. • Demonstrated extensive experience and proficiency with graphic design software, including Adobe Creative Suite. • Demonstrated extensive experience and proficiency in industry standards of design, content management software, web publishing, and related web-based programs. • Ability to manage multiple priorities across multiple departments, and consult through influence rather than authority. • Excellent oral and written communication skills. • In depth knowledge and understanding of social media strategies and platforms including Facebook, Twitter, YouTube, Snap Chat, and Instagram. • Basic knowledge of HTML and familiarity with a CMS.
• Master’s degree in Business, Public Administration, Marketing, Communications, Graphic Design or related field. • Knowledge of writing for Search Engine Optimization (SEO) preferred. • Must possess valid driver’s license and be insurable under the University’s policy. • Demonstrates ability to jump from creative thinking to analytical thinking. • Experience with Presence Campus Engagement Software. • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
About University of the Pacific
University of the Pacific is a nationally ranked university with three distinct campuses united under one common goal: to educate and prepare the leaders of tomorrow through intensive academic study, experiential learning, and service to the community. Our Stockton campus is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Undergraduates make up more than half of the total University population, with 3,810 undergraduates enrolled for the 2014-2015 academic year. Pacific students benefit from small class sizes with an average class size of 19 and student-faculty ratio of 14:1. While 93 percent of Pacific students come from California, 22 other states and 30 foreign countries are also represented.