A full-time academic staff position is available in Integrated Marketing and Communications beginning on or around February 15, 2021. The working title and official title for this assignment is Marketing Specialist. The expected salary range is $43,000 - $48,000.
DUTIES: This position is responsible for supporting UW-Eau Claire's strategic marketing initiatives for student recruitment, retention, and reputation.
Write content for multichannel delivery to prospective students, internal audiences, influencers, alumni and friends.
Use analytics to evaluate work according to key performance indicators and to inform ongoing work.
Work with colleagues in IMC to secure photo and video assets for multimedia stories and messages.
Along with other team members, participate in meetings with university faculty and staff, campus colleagues and administration, to determine the academic distinctions and student experiences that distinguish UW-Eau Claire from other universities and to advance the reputation of UW-Eau Claire.
Help educate colleagues across campus on best practices for communicating the lifetime benefit and value of a UW-Eau Claire degree and marketing and communication strategies in general, but especially strategic delivery on digital platforms.
A bachelor’s degree from a regionally accredited institution.
Demonstrated ability to write copy for multi-channel delivery (web, print, email, events).
Experience working in a CRM.
Excellent written and oral communication skills.
Ability to work in a collaborative team setting, as well as work independently.
Ability to think strategically, as well as meet deadlines for multiple projects.
Demonstrated experience querying a database and compiling and evaluating analytics to make strategic recommendations.
Demonstrated work on digital strategies including web communication and email marketing.
Experience in executing marketing campaigns from concept to completion.
Experience working in a complex organization.
Demonstrated commitment to diversity, equity, and inclusiveness.
Internal Number: 16875
About UW-Eau Claire
UNIVERSITY and EAU CLAIRE COMMUNITY: UW-Eau Claire, an institution of approximately 11,500 students and 1,400 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.
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