Now accepting applications. Application deadline is Monday, October 25th.
Florida State University is seeking a dynamic, innovative and student development-centered individual for the position of Assistant Director, Marketing.
The successful candidate will provide shared leadership for a comprehensive university-wide recreational program designed for more than 50,000 students, faculty, and staff, and will assist with cultivating and delivering the departmental brand to the entire community. They will also cultivate an environment that values inclusiveness and diversity, engage in evidence-based decision-making, and promote student development and learning. Florida State University Campus Recreation seeks to engage our community in life-long wellness. We provide quality recreational programs, services, and facilities that maximize opportunities for life-long learning, personal development, and leadership through varied recreational endeavors.
Our department is committed to holistic student development and student empowerment of our more than 700 student employees, through co-curricular experiential learning opportunities and utilizing collaborative partnerships within the Division of Student Affairs, academic programs, student organizations, and other university entities. Our mission is to move people to total wellness.
Provides overall direction, administration, and management of the marketing and branding of Campus Recreation. Assesses and develops strategies to reach a diverse user population (students, faculty and staff). Develops and manages marketing and branding strategies for all programs and facilities within Campus Recreation including campaigns designed to encourage new participation and diversify existing participation. Produces and maintains an active plan and timeline for all marketing campaigns to include evaluation and assessment of the effectiveness of campaigns. Initiates production meetings and long range planning with department leaders. Develops, maintains and monitors annual marketing budget. Develops & implements policies and procedures in accordance with Department, Division, and University guidelines.
Coordinates the planning and implementation of departmental special events, which include the annual Campus Recreation Alumni Tailgate, Night of Recognition Banquet, and Spring Scholarship Golf Tournament. Serves as main point of contact for events and coordinates staffing. Coordinates and monitors event timelines and works closely with vendors on rental equipment, venues, and catering for events. Designs promotional materials and oversees announcements and notifications. Maintains database of alumni and vendor contact information. Establishes and maintains effective communication with alumni and Campus Recreation stakeholders.
Oversees staffing responsibilities for assigned area, including but not limited to recruitment, selection, hiring, training, and evaluation. Supervises and mentors professional staff member(s) and marketing and special event OPS student staff, program interns, and graduate assistants. Develops staff and student leadership opportunities.
Plans and coordinates community and campus outreach programming. Works closely with various staff to develop departmental presentations and educational materials to be used at various University events, including membership recruitment, programmatic outreach, and new student and employee orientations. Develops and maintains cooperative relationships with other university departments and the community via campus involvement through University, Student Affairs, and departmental committees and task forces. Serves on various University, Divisional, and Campus Recreation committees.
Oversees overall design and coordinates regular updates to the departmental web site. Manages social media accounts for the department and provides guidance to associated program social media accounts.
Maintains departmental inventory of sponsorship opportunities. Identifies, secures and cultivates ongoing relationships with internal and external partners for departmental programs and events. Negotiates sponsorship terms and rates with partners and provides ongoing sponsorship management.
Bachelor’s degree in related field (Marketing, Event Planning, Recreation, Sports Management, Communications, etc.) and four years of relevant experience.
Experience developing and managing marketing and branding strategies.
Experience securing and maintaining ongoing relationships with various sponsors.
Experience managing websites and social media accounts.
Experience collaborating with partners to coordinate and organize special events.
To apply, visit https://jobs.fsu.edu. At the FSU site, select the "Browse Job Openings" link. Under the search jobs function, search for 50101. Select apply now.
Candidates must apply via this FSU web site to be considered for the position. Applicants must complete application even if attaching resume. Application deadline is Monday, October 25th.
Applications sent via email or via bluefishjobs.com will NOT be accepted.
Questions regarding the search can be directed to Jenna Ulewicz at firstname.lastname@example.org.
Equal Employment Opportunity
An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer. FSU's Equal Opportunity Statement can be viewed at: http://www.hr.fsu.edu/PDF/Publications/diversity/EEO_Statement.pdf
Florida State University is a public institution founded in 1851 in Tallahassee, Florida. Over 41,000 students, including nearly 33,000 undergraduates, currently attend the University at its main campus. Tallahassee is located in the panhandle region of north Florida and is a hub for government as the state capital and for education as home to three institutions of higher education: FSU, Florida A&M, and Tallahassee Community College. The Big Bend area offers a wide range of entertainment, cultural, and recreational opportunities. Tallahassee is less than an hour's drive from the Gulf Coast, 2 hours from both Panama City and Jacksonville, and 4 hours from Atlanta, Tampa, and Orlando. Florida State University Campus Recreation provides programming and services to students and FSU staff in the areas of Fitness, Intramural Sports, Sport Clubs, Aquatics, Outdoor Recreation, and Challenge Course programming. The department has approximately 25 full-time professionals on staff along over 700 part-time student workers. The department operates seven recreational facilities including the Dr. Bobby E. Leach Student Recreation Center, the NIRSA award-winning Rec SportsPlex outdoor sports faci...lity, and the FSU Reservation Waterfront Park and Retreat Center. For more information about Florida State University, please visit www.fsu.edu.