Strategic Communications & Brand Management (30%) Develop and implement departmental programs, events, services, and campaigns to promote and advance the UREC brand Serve as the primary planner and ensure alignment with departmental goals and timelines Lead recurring strategy meetings with UREC leadership team and other professional staff, and measure analytics success Develop department brand identity and visual standards and ensure compliance to UREC, Health & Wellbeing, Student Affairs, and UNC Charlotte standards Chair the UREC Brand Management Committee